:root{
  --graphite:#2a2c30; --graphite-2:#34373c; --beige:#ece3d0; --beige-2:#f6f1e6; --line:#d9ccb2;
  --bronze:#9a6b3a; --bronze-d:#7d5429; --ink:#1e2024; --muted:#5d6068; --white:#fff;
  --serif:Georgia,"PT Serif","Times New Roman",serif;
  --sans:system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  --maxw:1160px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--sans);color:var(--ink);background:var(--beige-2);line-height:1.6;font-size:17px}
img,svg{max-width:100%;height:auto}
a{color:var(--bronze-d)}
a:hover{color:var(--ink)}
:focus-visible{outline:3px solid #1a5fd0;outline-offset:3px;border-radius:2px}
.skip-link{position:absolute;left:12px;top:-60px;background:var(--ink);color:#fff;padding:10px 16px;z-index:1000;border-radius:4px;text-decoration:none}
.skip-link:focus{top:12px}
.vh{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--serif);line-height:1.2;font-weight:700;margin:0 0 .5em}
h2{font-size:clamp(1.7rem,3vw,2.3rem)}
h3{font-size:1.2rem}
.eyebrow{font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--bronze-d);font-weight:600;margin:0 0 .6rem}

/* header */
.site-header{background:var(--graphite);color:var(--beige);position:sticky;top:0;z-index:50;border-bottom:1px solid #45484e}
.site-header .wrap{display:flex;align-items:center;gap:24px;min-height:68px}
.logo{display:flex;align-items:center;gap:10px;color:var(--beige);text-decoration:none;font-family:var(--serif);font-size:1.35rem;letter-spacing:.06em;font-weight:700;white-space:nowrap}
.logo:hover{color:#fff}
.logo svg{width:34px;height:34px;flex:none}
.logo small{display:block;font-family:var(--sans);font-size:.62rem;letter-spacing:.14em;font-weight:400;opacity:.75;text-transform:uppercase}
.nav{margin-left:auto}
.nav ul{display:flex;gap:4px;list-style:none;margin:0;padding:0;flex-wrap:wrap}
.nav a{display:block;padding:8px 12px;color:var(--beige);text-decoration:none;border-radius:4px;font-size:.95rem}
.nav a:hover,.nav a[aria-current="page"]{background:#3d4046;color:#fff}
.menu-btn{display:none;margin-left:auto;background:none;border:1px solid #5a5d63;color:var(--beige);padding:8px 14px;border-radius:4px;font:inherit;cursor:pointer}

/* buttons */
.btn{display:inline-block;padding:14px 26px;border-radius:3px;font:600 1rem var(--sans);text-decoration:none;cursor:pointer;border:2px solid transparent;transition:background .2s,color .2s,border-color .2s}
.btn-light{background:var(--beige);color:var(--graphite)}
.btn-light:hover{background:#fff;color:var(--graphite)}
.btn-dark{background:var(--graphite);color:var(--beige)}
.btn-dark:hover{background:var(--ink);color:#fff}
.btn-bronze{background:var(--bronze-d);color:#fff}
.btn-bronze:hover{background:var(--ink);color:#fff}
.btn-ghost{border-color:currentColor;background:none}

/* hero split */
.hero{display:flex;min-height:calc(100vh - 68px);min-height:calc(100svh - 68px);position:relative}
.hero-tabs{display:none}
.pane{flex:1 1 50%;position:relative;overflow:hidden;display:flex;align-items:center;transition:flex-basis .6s cubic-bezier(.4,0,.2,1)}
.pane-b2b{background:var(--graphite);color:var(--beige)}
.pane-b2c{background:var(--beige);color:var(--graphite)}
.pane .art{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;pointer-events:none}
.pane-b2b .art{opacity:.9}
.pane-b2c .art{object-position:right bottom;opacity:.95}
.pane-inner{position:relative;z-index:2;padding:48px clamp(24px,4vw,64px);max-width:600px;margin-left:auto}
.pane-b2c .pane-inner{margin-left:0;margin-right:auto}
.pane h1,.pane .h-like{font-size:clamp(1.8rem,3.2vw,3rem);margin-bottom:.45em}
.pane p{font-size:1.1rem;max-width:34ch;margin:0 0 1.8rem}
.pane-b2b p{color:#d8cfbc}
.pane-b2c p{color:#43403a}
.pane .shade{position:absolute;inset:0;background:#000;opacity:0;transition:opacity .5s;z-index:3;pointer-events:none}
.tag{display:inline-block;font-size:.75rem;letter-spacing:.16em;text-transform:uppercase;border:1px solid currentColor;padding:4px 10px;margin-bottom:1.4rem;opacity:.85}
@media (min-width:768px){
  .hero:hover .pane{flex-basis:30%}
  .hero .pane:hover,.hero .pane:focus-within{flex-basis:70%}
  .hero:hover .pane:not(:hover):not(:focus-within) .shade{opacity:.55}
  .hero:focus-within .pane:not(:focus-within){flex-basis:30%}
  .hero:focus-within .pane:not(:focus-within) .shade{opacity:.55}
}

/* sections */
section{scroll-margin-top:80px}
.sec{padding:84px 0}
.sec-dark{background:var(--graphite);color:var(--beige)}
.sec-dark a{color:#e6c79a}
.sec-dark a.btn-light,.sec-dark a.btn-light:hover{color:var(--graphite)}
.sec-dark a.btn-dark{background:var(--beige);color:var(--graphite)}
.sec-beige{background:var(--beige)}
.lead{font-size:1.15rem;color:var(--muted);max-width:60ch}
.sec-dark .lead{color:#cfc6b2}
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:20px;margin-top:32px}
.card{background:#fff;border:1px solid var(--line);border-radius:4px;padding:26px;display:flex;flex-direction:column}
.card h3{margin-bottom:.4em}
.card p{margin:0;color:var(--muted);font-size:.98rem}
.card .num{font-family:var(--serif);font-size:2rem;color:var(--bronze);line-height:1;margin-bottom:12px}
.sec-dark .card{background:var(--graphite-2);border-color:#4a4d54}
.sec-dark .card p{color:#cfc6b2}
.sec-dark .card .num{color:#d3a56c}
.stats{display:flex;gap:40px;flex-wrap:wrap;margin-top:28px}
.stats b{display:block;font-family:var(--serif);font-size:2.4rem;color:var(--bronze-d);line-height:1}
.stats span{font-size:.9rem;color:var(--muted)}

/* cases */
.filters{display:flex;gap:8px;flex-wrap:wrap;margin:24px 0}
.chip{border:1.5px solid var(--graphite);background:none;color:var(--graphite);padding:8px 16px;border-radius:30px;font:inherit;font-size:.92rem;cursor:pointer}
.chip[aria-pressed="true"]{background:var(--graphite);color:var(--beige)}
.case{background:#fff;border:1px solid var(--line);border-left:5px solid var(--bronze);border-radius:4px;padding:28px;margin-bottom:20px}
.case[hidden]{display:none}
.case-meta{display:flex;gap:10px;flex-wrap:wrap;font-size:.8rem;margin-bottom:10px}
.case-meta span{background:var(--beige);padding:3px 10px;border-radius:20px}
.pcr{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:14px}
.pcr h4-unused{margin:0 0 4px;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--bronze-d)}
.pcr p{margin:0;font-size:.97rem}
.case-short{background:#fff;border:1px solid var(--line);border-radius:4px;padding:24px;display:flex;flex-direction:column;gap:8px}
.case-short .res{font-weight:600}

/* team */
.team{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:22px;margin-top:32px}
.person{background:#fff;border:1px solid var(--line);border-radius:4px;padding:26px}
.avatar{width:84px;height:84px;border-radius:50%;background:var(--graphite);color:var(--beige);display:grid;place-items:center;font-family:var(--serif);font-size:1.7rem;margin-bottom:14px}
.person .role{color:var(--bronze-d);font-weight:600;font-size:.9rem;margin:0 0 12px}
.person .win{border-top:1px dashed var(--line);padding-top:12px;font-size:.95rem;color:#3a3c42}

/* forms */
.form{display:grid;gap:16px;max-width:520px}
.field label{display:block;font-weight:600;margin-bottom:6px;font-size:.95rem}
.field input[type=text],.field input[type=tel],.field input[type=email],.field textarea{width:100%;padding:13px 14px;font:inherit;border:1.5px solid #8b8472;border-radius:3px;background:#fff;color:var(--ink)}
.field input[aria-invalid="true"]{border-color:#b3261e}
.err{color:#b3261e;font-size:.88rem;margin-top:4px;min-height:1em}
.sec-dark .err{color:#ffb4ab}
.check{display:flex;gap:10px;align-items:flex-start;font-size:.92rem}
.check input{margin-top:4px;width:20px;height:20px;flex:none}
.hp{position:absolute;left:-9999px;height:0;overflow:hidden}
.form-status{padding:12px 14px;border-radius:3px;font-size:.95rem}
.form-status.ok{background:#e0f0dd;color:#1d4a17}
.form-status.bad{background:#fbe3e0;color:#7a1710}
.form-status:empty{display:none}
.cta-band{background:var(--graphite);color:var(--beige);padding:84px 0}
.cta-band .grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.cta-band .field label{color:var(--beige)}
.cta-band .check{color:#d8cfbc}
.cta-band a{color:#e6c79a}
.cta-band .form{max-width:none}

/* page head */
.page-head{background:var(--graphite);color:var(--beige);padding:64px 0 54px}
.page-head p{max-width:60ch;color:#cfc6b2;font-size:1.1rem;margin:0}
.crumbs{font-size:.85rem;margin-bottom:18px;color:#b9b09c}
.crumbs a{color:#d8cfbc}
.prose{max-width:760px}
.prose h2{margin-top:1.8em;font-size:1.5rem}
.todo{background:#fff5d6;border:1px dashed #b88a00;padding:2px 6px;border-radius:3px;font-size:.92em;color:#4a3800}

/* service details */
.svc{display:grid;grid-template-columns:70px 1fr;gap:18px;padding:30px 0;border-top:1px solid var(--line)}
.svc .n{font-family:var(--serif);font-size:2.4rem;color:var(--bronze);line-height:1}
.svc ul{margin:.6em 0 0;padding-left:1.2em;color:var(--muted)}

/* footer */
.site-footer{background:#1d1f22;color:#cfc6b2;padding:60px 0 30px;font-size:.95rem}
.site-footer a{color:#e6c79a}
.f-grid{display:grid;grid-template-columns:1.2fr 1fr 1fr 1.2fr;gap:36px}
.f-grid h2{font-size:1rem;font-family:var(--sans);letter-spacing:.1em;text-transform:uppercase;color:#fff;margin-bottom:14px}
.f-grid ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.f-grid .form{gap:10px}
.f-grid .field label{color:#cfc6b2;font-weight:500;font-size:.85rem}
.f-grid .check{color:#aaa28f;font-size:.8rem}
.copy{border-top:1px solid #3a3d42;margin-top:40px;padding-top:20px;font-size:.85rem;color:#9a937f}
.phone-btn{background:none;border:1px dashed #8d8572;color:inherit;padding:6px 12px;border-radius:3px;font:inherit;cursor:pointer}
.phone-btn:hover{background:#34373c}
.phone-link{font-weight:700;font-size:1.05rem}
.nosel{user-select:none;-webkit-user-select:none}

/* map */
.map-box{background:var(--beige);border:1px dashed #8b8472;min-height:340px;display:grid;place-items:center;text-align:center;padding:24px;border-radius:4px}
.map-box iframe{width:100%;height:380px;border:0}

/* cookie */
.cookie{position:fixed;left:16px;right:16px;bottom:16px;max-width:760px;margin:0 auto;background:#fff;color:var(--ink);border:1px solid #8b8472;border-radius:6px;padding:20px;z-index:200;box-shadow:0 10px 40px rgba(0,0,0,.28)}
.cookie[hidden]{display:none}
.cookie p{margin:0 0 12px;font-size:.93rem}
.cookie .row{display:flex;gap:10px;flex-wrap:wrap}
.cookie .btn{padding:10px 18px;font-size:.92rem}
.cookie .opts{margin:0 0 14px;padding:12px;background:var(--beige-2);border-radius:4px;font-size:.9rem}
.cookie .opts[hidden]{display:none}
.cookie .opts label{display:flex;gap:8px;align-items:flex-start;margin:4px 0}

/* 404 */
.e404{text-align:center;padding:100px 0}
.e404 .big{font-family:var(--serif);font-size:7rem;color:var(--bronze);line-height:1}

/* mobile */
@media (max-width:900px){
  .cta-band .grid,.f-grid{grid-template-columns:1fr 1fr}
  .pcr{grid-template-columns:1fr}
}
@media (max-width:767px){
  body{font-size:16px}
  .menu-btn{display:block}
  .nav{display:none;position:absolute;top:100%;left:0;right:0;background:var(--graphite);padding:10px 20px 18px;border-bottom:1px solid #45484e}
  .nav.open{display:block}
  .nav ul{flex-direction:column}
  .hero{display:block;min-height:0}
  .hero-tabs{display:flex;position:sticky;top:68px;z-index:20;background:var(--graphite)}
  .hero-tabs button{flex:1;padding:16px 8px;background:none;border:0;border-bottom:4px solid transparent;color:var(--beige);font:600 1rem var(--sans);cursor:pointer}
  .hero-tabs button[aria-selected="true"]{background:var(--beige);color:var(--graphite);border-bottom-color:var(--bronze)}
  .pane{display:none;min-height:calc(100svh - 68px - 58px)}
  .pane.is-active{display:flex}
  .pane-inner{padding:40px 22px}
  .cta-band .grid,.f-grid{grid-template-columns:1fr}
  .sec{padding:56px 0}
  .svc{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
}

/* читаемость текста поверх иллюстраций */
.pane::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none}
.pane-b2b::before{background:linear-gradient(90deg,rgba(42,44,48,.92) 0%,rgba(42,44,48,.75) 55%,rgba(42,44,48,.15) 100%)}
.pane-b2c::before{background:linear-gradient(90deg,rgba(236,227,208,.94) 0%,rgba(236,227,208,.82) 55%,rgba(236,227,208,.1) 100%)}
.pane-b2c .art{object-position:right bottom}
@media (max-width:767px){
  .pane-b2b::before{background:rgba(42,44,48,.78)}
  .pane-b2c::before{background:rgba(236,227,208,.55)}
}

/* ---- WordPress-специфика ---- */
.nav .menu-item{list-style:none}
.nav .current-menu-item>a{background:#3d4046;color:#fff}
.pane-b2c .h-like{font-family:var(--serif);font-weight:700;line-height:1.2;font-size:clamp(1.8rem,3.2vw,3rem);max-width:none;color:var(--graphite);margin:0 0 .45em}
.pcr h3{margin:0 0 4px;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--bronze-d);font-family:var(--sans)}
.case-title{font-size:1.35rem;margin:0 0 .3em}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.plain{list-style:none;padding:0;display:grid;gap:12px}
.group-photo{margin:0 0 36px}
.group-photo img{width:100%;height:auto;border-radius:4px;display:block}
.group-photo figcaption{font-size:.9rem;color:var(--muted);margin-top:8px}
.avatar-photo{background:none;overflow:hidden}
.avatar-photo img{width:100%;height:100%;object-fit:cover;border-radius:50%;display:block}
.nav404{list-style:none;display:flex;gap:18px;justify-content:center;flex-wrap:wrap;padding:0;margin:24px 0 0}
.form-revoke{max-width:520px;margin-top:20px}
.plain button.phone-btn{border-color:#8b8472}
.wp-block-shortcode{margin:0}
@media (max-width:900px){.two-col{grid-template-columns:1fr}}
.admin-bar .site-header{top:32px}
@media (max-width:782px){.admin-bar .site-header{top:46px}}

/* логотип в шапке */
.logo img{height:46px;width:auto;display:block}
@media (max-width:767px){.logo img{height:38px}}
.avatar.avatar-photo{width:112px;height:112px}

/* страницы направлений */
.svc h2{font-size:1.6rem;margin:0 0 .4em}
.svc h3{margin:1.4em 0 .4em;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--bronze-d);font-family:var(--sans)}
.svc .svc-lead{font-size:1.1rem;margin:0}
.svc ol{margin:.6em 0 0;padding-left:1.3em;color:var(--muted)}
.svc li{margin:.3em 0}
.svc-practice{background:var(--beige);border-left:4px solid var(--bronze);border-radius:4px;padding:6px 20px 14px;margin-top:1.4em}
.svc-practice h3{margin-top:.9em}
.svc-note{font-size:.88rem;font-style:italic;color:var(--muted);margin:.5em 0 0}
.faq details{border-top:1px solid var(--line);padding:12px 0}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;font-weight:600}
.faq details p{margin:.6em 0 0}
.case-faq{margin-top:20px}
.case-faq h3{margin:0 0 8px;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--bronze-d);font-family:var(--sans)}
.pane-b2b .pane-inner{max-width:500px}
.avatar-photo img{object-position:50% 0}
.head-cta{margin:0 auto;width:129px;padding:6px 8px;font-size:.84rem;line-height:1.2;text-align:center;background:#c9a15a;color:var(--ink)}
.head-cta:hover,.site-header a.head-cta:hover{background:#dbb877;color:var(--ink)}
.site-header a.head-cta{color:var(--ink)}
.nav{margin-left:0}
@media (max-width:1060px){
  .menu-btn{display:block;margin-left:10px}
  .nav{display:none;position:absolute;top:100%;left:0;right:0;background:var(--graphite);padding:10px 20px 18px;border-bottom:1px solid #45484e}
  .nav.open{display:block}
  .nav ul{flex-direction:column}
  .head-cta{margin:0 0 0 auto}
}
@media (max-width:767px){.head-cta{width:106px;font-size:.78rem;padding:5px 6px}}
/* v1.2: команда — раскрывающиеся карточки, тема обращения, кнопка услуги */
#request{scroll-margin-top:84px}
.person-btn{display:flex;align-items:center;gap:14px;background:none;border:0;padding:0;margin:0 0 14px;cursor:pointer;font:inherit;color:inherit;text-align:left;border-radius:56px 8px 8px 56px}
.person-btn .avatar{margin:0}
.person-hint{font-size:.88rem;color:var(--bronze-d);border-bottom:1px dashed var(--bronze-d)}
.person-btn:hover .person-hint{color:var(--ink);border-bottom-color:var(--ink)}
.person-btn[aria-expanded="true"] .person-hint::after{content:" ▴"}
.person-btn[aria-expanded="false"] .person-hint::after{content:" ▾"}
.person-more{background:var(--beige-2);border-radius:4px;padding:12px 16px;margin:0 0 14px;font-size:.95rem}
.person-more[hidden]{display:none}
.person-more p{margin:0 0 6px}
.person-more ul{margin:0 0 8px;padding-left:20px}
.person-more li{margin:0 0 3px}
.form-topic{display:flex;gap:8px;align-items:flex-start;margin:0 0 12px;padding:8px 12px;border-left:3px solid #c9a15a;background:rgba(201,161,90,.14);font-size:.95rem}
.form-topic[hidden]{display:none}
.topic-clear{margin-left:auto;background:none;border:0;font-size:1.3rem;line-height:1;cursor:pointer;color:inherit;padding:0 4px}
.svc-cta{margin:26px 0 0}